Ukuxoxa indaba ephoqelelayo - nokwenza isiqiniseko sokuthi iyazwakala - ngamakhono abalulekile emikhankasweni ehlela phansi. Ukuhlanganisa imithombo yezindaba kubalulekile ukukhulisa umkhankaso wethu kuzithameli ezibanzi nokwakha ukwesekwa, ngokuchaza ukuthi kungani udaba lwethu lubalulekile nokuthi singathathwa kanjani. Sisebenzisa zonke lezi zinhlobo zemidiya:
- Imidiya engumnikazi: Lokhu okuqukethwe "okwakho," okusho ukuthi ukudale futhi uzishicilele ngokwakho. Izibonelo zifaka phakathi: Iwebhusayithi yeWBW uqobo, worldbeyondwar.org; izexwayiso ze-imeyili esizithumela ebulungwini bethu; kanye ne-podcast kaWBW, worldbeyondwar.org/podcast.
- Imidiya ekhokhelwayo: Le yimidiya oyithengayo, njengezikhangiso zemidiya yokuxhumana namabhodi okukhangisa.
- Imidiya etholwayo: Le yimidiya “oyiholayo” ngokushiwo, amasheya, ukuthunyelwa kabusha, nokubuyekezwa ngezinye izitolo, ngaphandle kweziteshi zakho. Ukwenza i-op-ed ibekwe ephephandabeni elifundwe kahle kuyisibonelo semidiya ezuziwe.
Ngaphezu kokudala imidiya, ukuthenga imidiya, nokuzama "ukuzuza" imithombo yezindaba emithonjeni yezindaba, kungasiza futhi ukubamba iqhaza kuyo yonke imizamo eyahlukahlukene yokuguqula izindawo zabezindaba, ukushaya umthetho ngemikhuba efanelekile, ukuhlukanisa ubukhosi, ukucindezela ukufakwa kwezihloko , njll. Kepha amathiphu axhunyaniswe ngezansi enzelwe "ukuhola" imidiya evela kuzitolo ezinesizotha:
Indlela yokubhala incwadi noma ikholomu.
Indlela yokukhuluma ikhamera noma imakrofoni.
Ungasiqopha kanjani isitatimende sevidiyo.
Indlela yokuxhumana nabathengi.
Indlela yokukhuluma nabezindaba.
Bona futhi lezi zinsizakusebenza ezinhle ezivela kwezinye izinhlangano:
Imihlahlandlela yemidiya yezokuxhumana nezokuxhumana evela kuFossil Free.
Ukunikeza izingxoxo ezinhle zabezindaba ezivela ku- 350.org.
Bona uhlu lwama-podcast wokuthula:
