NguDavid Swanson, fowuni
I-Super Bowl 50 iya kuba yintshatsheli yokuqala yeSizwe yeBhola ekhatywayo ukuba yenzeke ukusukela oko kwaxelwa ukuba ininzi ye-hoopla ye-pro-military kwimidlalo yebhola, ukuhlonishwa kwemikhosi kunye nokuzukiswa kweemfazwe abantu abaninzi ababecinga ukuba babezithandela okanye inxalenye yeskimu sokuthengisa i-NFL, ngokwenene ibe yinkqubo yokwenza imali ye-NFL. Umkhosi wase-US ulahle izigidi zeedola zethu, inxalenye yebhajethi yokuqesha kunye nentengiso Iibhiliyoni, ekuhlawuleni i-NFL ukubonisa esidlangalaleni uthando kumajoni kunye nezixhobo.
Ewe kunjalo, i-NFL inokuthi ngenene iwuthande ngokwenene umkhosi, kanye njengokuba ingathanda iimvumi evumela ukuba icule kumboniso wexesha lesiqingatha seSuper Bowl, kodwa iyabenza. ahlawule ngenxa yelungelo ngokunjalo. Kwaye kutheni umkhosi ungafanele uhlawule iligi yebhola ekhatywayo ukuba ithethe ngobugorha bayo? Ihlawula kakhulu kufutshane naye wonke umntu. Nge-2.8 yeebhiliyoni zeerandi ngonyaka ekufuneni “amavolontiya” angama-240,000, oko kuqikelelwa kwi-$11,600 ngomntu ngamnye. Akunjalo, ngokuqinisekileyo, le trillion ngohlobo lwe-T lwenkcitho oluthathayo ukuqhuba umkhosi unyaka; yinkcitho leyo yokucenga ngobunono “ivolontiya” ngalinye ukuba lijoyine. Oyena mthengi mkhulu womkhosi “wenkonzo” yentengiso kwihlabathi lezemidlalo nguMkhosi weSizwe. Ezi ntengiso zihlala zibonakalisa imisebenzi yokuhlangula abantu. Abaqeshwa rhoqo Balisa amabali amade yezithuba "ezingathunyelwanga" zilandelwa yikholeji yasimahla. Kodwa kum kubonakala ngathi i-11,600 yeedola yayiza kuhamba umgama omde ekuhlawuleleni unyaka ekholejini! Kwaye, eneneni, abantu abanaloo mali yekholeji bancinci kakhulu ukuba baqeshwe.
Ngaphandle kokubonisa umdla ongazenzisiyo wokubhalisela iimfazwe, kwaye nangona kukho ubukho obusisigxina beemfazwe zokubhalisela, 44 ekhulwini Abantu baseMelika baseMelika baxelele inkampani yokuvota yaseGallup ukuba "baya kulwa" emfazweni, kodwa hayi. Olo malunga ne-100 lezigidi zabasebenzi abatsha. Ngethamsanqa kubo kunye nehlabathi, ukuxelela i-pollster into ayifuni ukuba ilandele, kodwa inokucebisa ukuba kutheni abalandeli bebhola benyamezela kwaye babhiyozele umkhosi. imihobe yesizwe kunye ne-troop-hyping hoopla kwithuba ngalinye. Bazicingela njengamajoni azimiseleyo athi axakeke kakhulu ngelo xesha. Njengoko bechonga neqela labo le-NFL, besenza amagqabantshintshi anje “Sisanda kukora,” ngelixa behleli ngokuqinileyo kwezona zinto zixabisekileyo, abalandeli bebhola bachonga neqela labo kwibala ledabi elicingelwayo.
The Iwebhusayithi yeNFL uthi: “Kangangamashumi eminyaka iNFL kunye nomkhosi bebenolwalamano olusenyongweni e isitya esikhulu, eyona nkqubo ibukelwe nyaka ngamnye eUnited States. Phambi kwababukeli abangaphezulu kwe-160 lezigidi, i-NFL ikhahlela umkhosi ngoluhlu olulodwa lwemibhiyozo yangaphakathi kumdlalo oquka ukuboniswa kwemibala, iindwendwe ezisebaleni, imisitho yaphambi komdlalo kunye neeflaya zebala lemidlalo. Ngexesha isitya esikhulu Iveki ye-XLIX [kunyaka ophelileyo], i-Pat Tillman Foundation kunye neProjekthi ye-Wounded Warriors yamema amagqala ukuba aye kwi-Salute to Service: Ukusebenzela i-101 Clinic kwi-NFL Experience Engineered by GMC [intlawulo ephindwe kabini? ka-ching!] e-Arizona. …”
UPat Tillman, usanyuselwe kwi Iwebhusayithi yeNFL, kunye ne-eponym ye Pat Tillman Foundation, ngokuqinisekileyo ngumdlali omnye we-NFL oye wanikezela isivumelwano sebhola ekhatywayo enkulu ukujoyina umkhosi. Into iSiseko esingayi kukuxelela yona kukuba uTillman, njengesiqhelo, wayeka ukukholelwa oko iintengiso kunye nabaqeshwa bebemxelele. NgoSeptemba 25, 2005, i ISan Francisco Chronicle Uxele ukuba uTillman uye wayigxeka imfazwe yaseIraq kwaye wayecwangcise intlanganiso kunye nomgxeki owaziwayo wemfazwe uNoam Chomsky ukuba yenzeke xa ebuya e-Afghanistan, lonke ulwazi olwaqinisekiswa ngumama kaTillman noChomsky kamva. UTillman khange akwazi ukuyiqinisekisa kuba wasweleka e-Afghanistan ngo-2004 ukusuka kwiimbumbulu ezintathu ukuya ebunzi kuluhlu olufutshane, iimbumbulu ezidutyulwe ngumMelika. I-White House kunye nomkhosi wayazi ukuba uTillman ubhubhile kwinto ebizwa ngokuba ngumlilo wobuhlobo, kodwa baxoka baxelele amajelo eendaba ukuba ubhubhile kutshintshiselwano olukhohlakeleyo. Abaphathi bomkhosi abaphezulu babezazi iinyani kwaye bavuma ukunika uTillman iSilver Star, iPurple Heart, kunye nentengiso emva kokusweleka kwakhe, zonke zisekwe kukufa kwakhe esilwa “notshaba.” Ngokucacileyo umkhosi ufuna uxhulumaniso kwibhola ekhatywayo kwaye uzimisele ukuxoka kunye nokuhlawula. I-Pat Tillman Foundation isebenzisa kakubi igama lomntu ofileyo ukuze idlale kwaye ibambe umdla ofanayo webhola ekhatywayo kunye nomkhosi ekunxibelelaneni komnye nomnye.
Abo intengiso yomkhosi iphumelele kubo abayi kufa ngumlilo wobuhlobo. Abayi kufa ngumlilo wotshaba. Umbulali omnye wamalungu omkhosi wase-US, ingxelo kwakhona omnye unyaka kule veki, kukuzibulala. Kwaye oko akubalwa nokuzibulala kamva ngamagqala. Yonke i-TV pundit kunye nemodareyitha yeengxoxo zomongameli, kwaye mhlawumbi nomsasazi we-Super Bowl 50 okanye ezimbini, bavame ukuthetha ngempendulo yomkhosi ye-ISIS. Ithini impendulo yayo xa abantu beyalelwa ngobudenge esihogweni esoyikekayo kangangokuba bangabi safuna ukuphila kwakhona?
Ikwizibhengezo
Ubuncinci ingqwalasela enkulu yeSuper Bowl njengoko umdlalo ngokwawo ubhengezo. Enye ngokukodwa intengiso ephazamisayo icwangciselwe iSuper Bowl 50 sisibhengezo somdlalo wevidiyo wemfazwe. Umkhosi wase-US kudala uxhasa ngemali imidlalo yevidiyo yemfazwe kwaye uyijonga njengezixhobo zokugaya abantu. Kule ntengiso u-Arnold Schwarzenegger ubonisa ukuba kumnandi kangakanani ukudubula abantu kunye nokuvuthela izakhiwo kumdlalo, ngelixa ngaphandle komdlalo abantu bajongana naye ngakumbi okanye ngaphantsi njengoko kumdlalo webhola. Akukho nto apha ekude njengemfazwe ngengqiqo yokwenyani. Kuba oko ndincoma ukudlala PTSD Action Man endaweni yoko. Kodwa iqhubela phambili i-equation yezemidlalo kunye nemfazwe-into efunwa yi-NFL kunye nomkhosi ngokucacileyo.
An intengiso kunyaka ophelileyo evela eNorthrop Grumman, eneyakhe “Isitya soMkhosi,” nayo yayiphazamisa. Iminyaka emibini edlule isikhangiso ebonakala ngathi yeyomkhosi de kwaba yimizuzwana yokugqibela ibe yeyeJeeps. Kwakukho enye intengiso laa nyaka webhiya yeBudweiser ngeyiphi enye umhlalutyi ufumene iinkxalabo zomthetho:
"Okokuqala, kukho ukunyhashwa kwemigaqo yokuziphatha yasemkhosini, echaza ngokucacileyo ukuba abasebenzi beSebe lezoKhuselo abanako 'ukucebisa ngokugunyaziswa ngokusemthethweni okanye unyango olukhethekileyo' kuyo nayiphi na into 'engeyiyo eye-Federal, isiganeko, imveliso, inkonzo, okanye ishishini. ... Ngaphantsi kwalo mmiselo, uMkhosi awunakuvuma ngokusemthethweni iBudweiser, okanye uvumele abasebenzi bayo abasebenzayo ukuba bathathe inxaxheba kwiintengiso zabo (singasathethi banxibe iyunifomu yabo), nangaphezu kokuba uMkhosi unokuvumela iGatorade okanye iNike.
Imiba emibini enzulu ngale nto. Enye: umkhosi uxhasa kwaye ukhuthaza i-NFL. Ezimbini: ngaphandle kokuchasa ngokunzulu ubukho beziko lokubulala abantu abaninzi, kunye nokuqonda kwam ngokucacileyo oko likufunayo kwiintengiso (nokuba yiyo ngokwayo okanye yinkampani yemoto okanye yebhiya), andinakukunceda ukufunxwa. kwimvakalelo. Ubuchwephesha bolu hlobo lwepropaganda (nantsi enye intengiso) linqanaba eliphezulu kakhulu. Umculo okhulayo. Imbonakalo yobuso. Izijekulo. Ukwakhiwa koxinzelelo. Ukuthululwa kothando olufanisiweyo. Kuya kufuneka ube lirhamncwa ukuze ungaweli kule tyhefu. Kwaye igcwele kwihlabathi lezigidi zabantu abatsha abafanelwe ngcono.
Ikwibala lemidlalo
Ukuba udlula kwiintengiso, kukho ingxaki yebala lemidlalo ye-Super Bowl 50, ngokungafaniyo namabala emidlalo amaninzi emidlalo, ngokubonakalayo "khuselwe” ngomkhosi namapolisa axhobileyo, kuquka nawomkhosi iinqwelo kunye neejethi eziya kuthi dubula phantsi naziphi na iidrones kunye "zi thintele” naziphi na iinqwelomoya. Ukonakalisa uhanahaniso lokuba oku kungenxa yenjongo yokukhusela nabani na, iijethi zomkhosi ziya kubonisa ngokubhabha phezu kwebala lemidlalo, njengangaphambili. iminyaka, xa belungelelanise uyenzile phezu kwamabala emidlalo agqunywe ziidomes.
Ingcamango yokuba kukho nantoni na ethandabuzekayo malunga nokugquma umsitho wezemidlalo ekunyusweni komkhosi yeyona nto ikude kwiingqondo zababukeli abaninzi beSuper Bowl. Ukuba injongo yomkhosi kukubulala nokutshabalalisa, ukuba iimfazwe ezinkulu zamva nje ziye zachaswa njengezigqibo ezimbi ukusuka ekuqaleni luninzi lwabantu baseMelika, alungeni nje kuyo. Ngokwahlukileyo koko, umkhosi esidlangalaleni imiba nokuba ifanele ukunxulumana neligi yezemidlalo enabadlali ababetha abafazi babo kunye neentombi zabo kakhulu.
Ingongoma yam ayikokuba uhlaselo lwamkelekile, kodwa oko ukubulala akwamkelekanga. Umbono oqhubekayo we-Super Bowl e-United States uya kubuza ubuhlanga obujoliswe kwikota emnyama, ingqungquthela yomdlalo onobundlobongela owonakalisa ubuchopho babadlali bayo abaninzi (kwaye mhlawumbi nokuqashwa kwabadlali. abadlali abatsha ukusuka kwiindawo ezikude zobukhosi ukuba zithathe indawo yazo), ukuphathwa ngokwesini kwee-cheerleaders okanye abafazi kwiintengiso, kwaye mhlawumbi kunye nezinto ezicekisekayo zezinye iintengiso. Kodwa hayi impi. Abasasazi baya kubulela "imikhosi" ngokubukela kwi "kumazwe e-175” kwaye akukho mntu uya kunqumama, abeke phantsi utywala kunye nenyama yesilwanyana esifileyo kwaye abuze ukuba amazwe ali-174 anokwanela na ukuba nemikhosi yase-US ngoku.
Ingcamango yokuba i-Super Bowl ikhuthaza ukuba imfazwe ingaphezulu okanye ingaphantsi njengebhola, ngcono kuphela. Ndakuvuyela ukunceda ukufumana inkqubo yeTV rhoxiswa eyajika imfazwe yaba ngumdlalo wokwenyani. Kusekho ukuchasana naloo mbono enokuthi ifakwe kuluntu lwase-US. Kodwa ndiyarhana ukuba iyakhukuliseka.
I-NFL ayifuni nje imali yomkhosi (yethu). Ifuna ukuthanda izwe, ubuzwe, ukunyaniseka okungaboniyo, inkanuko engacingiyo, ukuzazisa, ukuthanda abadlali ukuba batshatise uthando lomkhosi - kunye nokuzimisela okufanayo ukubaphosa phantsi kwebhasi.
Umkhosi awufuni nje amanani amaninzi ababukeli abatsalwe kwi-Super Bowl. Ifuna iimfazwe ezicingelwa njengemidlalo phakathi kwamaqela, endaweni yolwaphulo-mthetho oloyikekayo olwenziwa ebantwini emakhayeni abo nasezilalini. Ifuna ukuba sicinge nge-Afghanistan hayi njengentlekele yeminyaka eli-15, isigebenga sokubulala, kunye ne-SNAFU echasene nemveliso, kodwa njengokhuphiswano olungene kwi-double quadruple overtime ngaphandle kokuba iqela elindwendwelayo liphantsi ngamanqaku angama-84 kwaye lizama ukubuya ngokungenakwenzeka. Umkhosi ufuna iingoma ze "USA!" ezigcwalisa ibala lezemidlalo. Ifuna abantu abayimizekelo kunye namaqhawe kunye noqhagamshelwano lwasekuhlaleni kwabo banokuba ngabasebenzi. Ifuna ukuba abantwana abangakwaziyo ukuphumelela kwibhola ekhatywayo okanye komnye umdlalo bacinge ukuba banawo umkhondo wangaphakathi wento ebhetele nenentsingiselo ngakumbi.
Ndinqwenela ukuba benjenjalo.
