Musa ukubeka ababulali kwiibhokisi zeCereal

Imikhankaso yezikhalazo ekwi-Intanethi yaqaliswa kule veki ukumisa iWal-Mart ekuthengiseni ijoni lakwa-Israeli iimpahla zeHalloween kunye nokufumana i-Wheaties cereal ukuze iqalise ukubeka amajoni ase-US kwiibhokisi ze-cereal - iibhokisi ezaziwa ngokuba neefoto zabadlali ababalaseleyo.

La maphulo mabini akanabudlelwane omnye komnye. Iingqolowa azikhange, ngokolwazi lwam, zibonise nowona mdla umncinci wokwenza le nto isibongozo icela ukuba iyenze.

Ndingathanda i-Wal-Mart kunye nazo zonke ezinye iivenkile ukuba ziyeke ukuthengisa zonke (kungekhona nje zakwa-Israeli) zomkhosi kunye nalo lonke uhlobo lwesinxibo esixhobileyo, isinxibo sokubulala, kubandakanya nekamva lenzululwazi. Star Wars kunye nayiphi na enye. Ngokuqinisekileyo, yingxaki ethile ukuba urhulumente wase-US anike u-Israyeli iibhiliyoni zeedola kwizixhobo zasimahla minyaka le ukuze ahlasele abahlali, kwaye abagqatswa bomongameli eUnited States. ziphatha ngokungathi benza iphulo lokumela uSirayeli. Kodwa ukuba uyachasa ukubhiyozela ukubulala, kubandakanywa ukubulawa kweyunifomu egunyazisiweyo ngurhulumente, ke uyayichasa yonke into eqhelekileyo kwaye iyikhuthaze.

Ke, ewe, ndiyakuchasa ukuzukisa “imikhosi yethu” kwiibhokisi zesiriyeli. Enye into, idibanisa ingcamango yomdlali kunye nombono wejoni (endiyisebenzisa apha njenge-shorthand kumatiloshe, i-Marine, i-airman, i-drone pilot, i-mercenary, i-special force, njl., njl.). Imbaleki ayibulali mntu, yenzakalise nabani na, ijika indlu yamntu ibe yingqushu, ihlukumeze nabaphi na abantwana, ibhukuqa urhulumente wakhe nabani na, iphosa nayiphi na imimandla yehlabathi kwisiphithiphithi, ivelisa amaqela anobundlobongela abukhali athiya ilizwe lam, ikhupha i-1,000,000,000,000 yeedola. unyaka, thethelela ukuhluthwa kwenkululeko yoluntu egameni leemfazwe zenkululeko, ukutshabalalisa imeko yendalo, ukuwisa i-napalm okanye i-phosphorus emhlophe, ukusebenzisa i-DU, ukuvalela abantu entolongweni ngaphandle kwentlawulo, ukuthuthumbisa, okanye ukuthumela imijukujelwa emitshatweni nasezibhedlele ebulala umntu ongachazwanga ngokucacileyo. ixhoba ngalinye 10 abantu babulawa. Imbaleki idlala imidlalo.

Qaphela ukuba andikucebisi ukuba sibeke amajoni kwiibhokisi zeesiriyeli ezineempondo zikasathana entloko, sityholwa ngeempazamo zoluntu lonke azalelwe kulo. Ngokuqinisekileyo, ndiyabagxeka. Ngokuqinisekileyo, ndingathanda ukubhiyozela abo bangavumiyo ukuya emkhosini ngenxa yezazela. Kodwa kukho ulahlekiso oluphantse lufike jikelele kwinkcubeko yethu ethi xa ugxeka umntu ngento ethile, ukhulula wonke umntu. Ke, nangona ingenzi ngqiqo, abantu batolika ukugxeka ijoni ngokuthatha inxaxheba emfazweni njengokungabagxeki abongameli, amalungu eCongress, abasasazo, abaxhamli benzuzo, kunye naye wonke umntu oye wanceda ukuba imfazwe yenzeke. Enyanisweni, ityala lininzi kakhulu, kwaye wonke umntu ufumana, kuquka nam. Kodwa kwilizwe lamaphupha esiphila kulo, awukwazi ukuhamba utyhola nabani na ngento eyenziwe ngabantu abaninzi, ngaphandle kokuba uvunyelwe umhlathi wengcaciso. Kwaye, ngaphandle koko, ndingaqala ngabo bonke abongameli, amalungu eNkongolo, njl.njl., njengabaphuli-mthetho bemfazwe ngaphambi kokuba ndifikelele nakwesiphi na inqanaba-kunye nefayile kuluhlu lwabagqatswa bokugwetywa kwebhokisi.

Kwakhona, “imikhosi yethu,” ayingomkhosi wethu, hayi ngokudibeneyo. Uninzi lwethu luvota ngokuchaseneyo, isikhalazo ngokuchasene, bonakalisa ngokuchaseneyo, sibhale ngokuchaseneyo, kwaye siququzelele ngokuchasene nokusetyenziswa kunye nokwandiswa kunye nobukho bomkhosi. Omnye unqwenela ukuba bekungeyomfuneko ukuthetha, kodwa oku akubonisi uhlobo oluthile lwentiyo kubantu abangamajoni, uninzi lwabo luthi ukunyinwa kweendlela zoqoqosho yeyona nto iphambili ekuzibandakanyeni kwabo, kwaye uninzi lwabo lukholelwa kwinto abayiyo. babalisa ngokwenza okulungileyo kwiindawo abazihlaselayo. Kananjalo inkcaso yomkhosi ayithethi kuthi uhlobo oluthile lwenkxaso ejijekileyo yomkhosi wesinye isizwe okanye iqela elithile. Khawube nomfanekiso wakho ungayithandi ibhola ekhatywayo uze ugxekwe ngokuxhasa abathile omnye iqela lebhola ekhatywayo. Imfazwe echasayo iyindlela efanayo - eneneni ithetha imfazwe echasayo, hayi indlela "yeqela" elichaswa ngomnye umntu.

“Iqela” sisikweko esoyikekayo somkhosi. Umkhosi unokubandakanya uninzi lwentsebenziswano, kodwa sele iyiminyaka elikhulu ngoku ukusukela imfazwe ibandakanya amaqela amabini akhuphisanayo kwibala ledabi. KwiMfazwe Yehlabathi II ukususela ngoko, iimfazwe bezisiliwa kwiidolophu zabantu, yaye uninzi lwamaxhoba ibingabahlali abangabhaliyo nakweliphi na iqela. Xa amaqela anje ngeVeterans For Peace ethetha ngokuchaseneyo nokuthatha inxaxheba ngakumbi emfazweni, ngezizathu zokuba imfazwe ayithetheleleki, ibulala abantu, abafazi nabantwana, bakwenza oko ngenxa yokuthanda amajoni kunye namajoni azayo. Ewe kunjalo, amanye amagqala amaninzi awabelani ngaloo nkolelo, okanye angayivezi ngokuvakalayo okanye esidlangalaleni ukuba bayayenza. Mhlawumbi ayidityaniswanga yinto yokuba oyena nobangela wokufa kwamajoni ase-US athunyelwe kwiimfazwe zamva nje kunye nezangoku kukuzibulala. Yiyiphi inkcazo enzulu ngakumbi yokuba kukho into engalunganga enokwenziwa ngaphezu koko? Ndinokuthini ukuba ndide ndisondele kuyo?

Nantsi isicatshulwa sesikhalazo esixhasa ukubeka amajoni kwiibhokisi zesiriyeli:

“Ibhokisi yeWheaties ngumfanekiso oqingqiweyo eMelika. Ibhiyozela ukona kwethu, okona kuqaqambileyo, kunye nabo bazuze iwonga eliphezulu kwibala leembaleki. Ngaba ayiloxesha lokuhlonipha enye isethi yamagorha aseMelika? Imikhosi yethu ekhonze ilizwe layo kwaye yazinikela ngako konke, ifanelwe yimbeko efana neyabadlali bethu ababalaseleyo. "

Ngokwenyani ezona ngqondo zethu ziqaqambileyo kunye nezona ngqondo ziyilayo azihlonitshwa kwaphela kwi-Wheaties. Kwanabacimi-mlilo nabasetyhini bethu, abasebenzi bethu bexesha likaxakeka, abagcini bendalo esingqongileyo, ootitshala bethu, abantwana bethu, iimbongi zethu, oonozakuzaku bethu, amafama ethu, amagcisa ethu, abadlali bethu kunye nabadlali beqonga. Hayi. Ngabadlali nje. Ukuba ucinga ukuba amajoni afanelwe yimbeko, ngokucacileyo akunjalo, enyanisweni, enjalo njengabadlali. Yaye kuthekani ngathi thina bavumelanayo noMongameli uKennedy (“Imfazwe iya kubakho de kube yiloo mini ikude xa lowo ungavumiyo ukuya emkhosini ngenxa yesazela esonwabela isidima newonga elenziwa ngumphumi-mkhosi namhlanje”) — Ngaba nathi sifanele siwafumane amaqhawe ethu kwiibhokisi zesiriyeli?

“Khawube nomfanekiso-ngqondweni webhongo lesizwe lokubona umntu ofumene imbasa yembeko yeCongressional kwibhokisi yeWheaties. I-General Mills, umenzi onebhongo we-Wheaties, unokwenza oku kube sisithethe esitsha. Ecaleni kwedini elenziwe ngala maqhawe neentsapho zawo, liwonga elincinane. Kodwa kwinkcubeko yethu ethathela ingqalelo abantu abadumileyo, inokuba sisithethe esitsha sonke esinokuzingca ukwabelana ngaso. ”

Ayiyonyani into yokuba sonke singazingca. Abanye bethu banokucinga ukuba yi-fascistic. Kakade ke, sinokukhetha ukungayithengi loo cereal, ngoxa uAnderson Cooper naye nabani na ojongela phantsi abantu abangavumiyo ukuya emkhosini ngenxa yesazela bengenakuthenga nayiphi na ibhokisi ebonisa imbeko kweso siko. Kodwa esi sibongozo asicebisi ukunyanzela iWheaties ukuba ihloniphe amajoni, iyayincoma nje. Ewe, ndicebisa ngokuchasene nayo.

“General Mills, siyakucela ukuba wongeze amalungu enkonzo [sic] athe wawongwa ngenkonzo yawo eyahlukileyo nobugorha, kujikelezo lwakho lwabo bavunyiweyo kwiBhokisi yeWheaties. Asenzi ngokwaneleyo ukuhlonipha abo bathe bakhonza, ngakumbi abo bantu banikele ngedini lokugqibela kwithafa ledabi. Kwaye nangona umfanekiso okwibhokisi ye-cereal usenokungabonakali njengento eninzi, sisenzo esithetha kakhulu malunga noko sikuxabisayo. Luhlobo lwesijekulo esifuna ukukubona kusenzeka rhoqo. Siyathemba ukuba i-General Mills iya kusibonisa ukuba la madoda kunye nabasetyhini bafanelekile ukuqaphela uphawu lwabo lwe-iconic. Nceda usayine kwaye wabelane ngesibongozo esixelela uGeneral Mills ukuba abeke amaqhawe ethu abekekileyo emkhosini kwibhokisi yabo yeWheaties. "

Umkhosi wase-US uchitha intywenka yemali kwiidola zerhafu zikawonkewonke ezithengisa kwiimoto zomdyarho nakwimibhiyozo kwimidlalo yebhola ekhatywayo, njalo njalo. Ngaba i-Wheaties yayiza kuthatha le ngcamango kwaye izuze kuyo ngokwenza intlawulo yomkhosi, oko kuya kuba kubi ngokwaneleyo. Ukwenza oko simahla kuya kuba kubi. Kodwa andiqondi ukuba umkhosi uya kuyihlawula loo nto. Umkhosi ubhengeza umkhosi ongaqhelekanga, hayi ijoni elithile lokwenyani. Uninzi lwamagqala alahliwe ngumkhosi, anqatshelwe ukhathalelo lwempilo, ashiywe engenamakhaya, kwaye-kwakhona-kumatyala amaninzi agwetyelwe ukuzibulala.

Ngexesha lemfazwe yaseVietnam, abo bafumana iimbasa zewonga, ngomsindo babajikijela ngasemva, besala oko bebeyinxalenye yako. Naliphi na iqhawe lokwenyani lemfazwe linokuyenza loo nto. Kwaye ke iyakuba phi iWheaties?

Kanye kwiminyaka yakutshanje umkhosi wazama ukunika imbeko ijoni elithile lenyama negazi, kwangaxeshanye ukudibanisa umfanekiso wawo nowabadlali. Igama lejoni yayinguPat Tillman. Wayeyingqwele yebhola ekhatywayo kwaye wayedume ngokuncama isivumelwano sebhola ekhatywayo sezigidi ngezigidi zeedola ukuze azibandakanye nomkhosi kwaye enze umsebenzi wakhe wokuthand' izwe ukukhusela ilizwe kubanqolobi ababi. Wayengoyena mkhosi wokwenyani waziwayo emkhosini wase-US, kwaye ingcali kamabonwakude uAnn Coulter wambiza "imvelaphi yaseMelika - enesidima, enyulu, kwaye eyindoda njengendoda yaseMelika kuphela enokuba njalo."

Ngaphandle nje kokuba wayengasawakholelwa amabali awayemkhokelele ekubeni abhalise, yaye uAnn Coulter wayeka ukumdumisa. NgoSeptemba 25, 2005, i ISan Francisco Chronicle waxela ukuba uTillman wayeyigxeka imfazwe yase-Iraq kwaye wayecwangcise intlanganiso kunye nomgxeki owaziwayo wemfazwe uNoam Chomsky ukuba yenzeke xa ebuya e-Afghanistan, lonke ulwazi uTillman.'Umama kunye noChomsky kamva baqinisekisa. UTillman akakwazanga't qinisekisa oko kuba wasweleka e-Afghanistan ngo-2004 ukusuka kwiimbumbulu ezintathu ukuya ebunzi kuluhlu olufutshane, iimbumbulu ezidutyulwe ngumMelika.

I-White House kunye nomkhosi wayazi ukuba uTillman ubhubhile kwinto ebizwa ngokuba ngumlilo wobuhlobo, kodwa baxoka baxelela amajelo eendaba ukuba'ndafa kutshintshiselwano olukhohlakeleyo. Abaphathi bomkhosi abaphezulu babezazi iinyani kwaye bavuma ukunika uTillman iNkwenkwezi yesiSiliva, iNtliziyo ePurple, kunye nokunyuselwa emva kokusweleka kwakhe, konke oku kusekwe ekuswelekeni kwakhe esilwa notshaba. Ngokungathandabuzekiyo babeya kuvuma ifoto yakhe yebhokisi yeWheaties.

Kwaye ke bekuya kuba phi iphulo lokubulela i-Wheaties xa inyani ngokufa kukaTillman kunye nenyani malunga neembono zikaTillman zavela? Ndithi: Wheaties, musa ukubeka esichengeni. IPentagon ayikhange ibeke emngciphekweni ukusukela oko uTillman. Iinjengele zayo (McChrystal, Petraeus) ngokuqinisekileyo zitsala izibane ezikhanyayo kwaye ngokuqinisekileyo ziyazihlazisa. Akukho mkhosi wenqanaba kunye nefayile obekwe phambili njenge "icons." Zisetyenziselwa nje ukuthethelela inkcitho enkulu “yemikhosi” eya kubantu abenza inzuzo ngezixhobo hayi kwiqela elinye.

Ingcinga yegazi ayihambi nje nebreakfast cereal, iWheaties, kwaye nengcinga yokuba esi siphakamiso sivela ndaweni ithile kweli lizwe kwanele ukundenza ndicaphuke kancinci.

* Enkosi ku-D Nunns ngokubiza into ye-Wheaties kwingqalelo yam.