Usaise Vakauraya paCereal Mabhokisi

Mishandirapamwe yekukumbira yepamhepo yakatangwa svondo rino kumisa Wal-Mart kutengesa zvipfeko zveHalloween zvemurwi weIsrael uye kutora zviyo zveWheaties kuti vatange kuisa mauto eUS pamabhokisi ezviyo - mabhokisi anozivikanwa nemifananidzo yevatambi vane mukurumbira.

Mishandirapamwe miviri iyi haina hukama kune mumwe nemumwe. Gorosi harina, sekuziva kwangu, kuratidza kufarira kudiki kuita izvo chikumbiro chaanokumbira kuti chiite.

Ndinoda Wal-Mart nezvimwe zvitoro kuti zvirege kutengesa zvese (kwete zveIsrael chete) mauto uye mamwe marudzi ese ane zvombo, mhondi zvipfeko, kusanganisira sainzi-fiction futuristic. Star Wars uye chero imwe. Chokwadi, idambudziko rakati kuti hurumende yeUS inopa Israel mabhiriyoni emadhora mune zvombo zvemahara gore rega rega zvekurwisa vanhu, uye kuti vamiriri vemutungamiri wenyika muUnited States. ita sokunge vari kurwira kumiririra Israeri. Asi kana iwe uchipikisa kupemberera kuponda, kusanganisira yakarongeka-yakatenderwa kuuraya yunifomu yehurumende, saka unopikisa zvese zvinojairika uye zvinokurudzira.

Saka, hongu, ini ndinopikisawo kukudza "mauto edu" pamabhokisi ezviyo. Kune chimwe chinhu, inobatanidza pfungwa yemumhanyi nepfungwa yemusoja (yandinoshandisa pano seshorthand yemutyairi wengarava, Marine, airman, drone pilot, mercenary, special force, etc., etc.). Mutambi haauraye munhu, anoremadza munhu, anoshandura imba yemumwe munhu kuita dongo, anoshungurudza vana chero ani, anopidigura hurumende yaani zvake, anokanda matunhu ese enyika munyonganyonga, anoburitsa mapoka ane mhirizhonga anovenga nyika yangu, anobvisa mari yehurumende $1,000,000,000,000 10 XNUMX XNUMX XNUMX a gore, kururamisa kubvisirwa rusununguko rwevanhu muzita rehondo dzerusununguko, kuparadza nharaunda, kudonhedza napalm kana chena phosphorus, kushandisa DU, kusunga vanhu pasina mhosva, kurwadzisa, kana kutumira makombi mumichato nezvipatara achiuraya munhu asingazivikanwe. vanhu gumi voga vakapondwa. Mutambi anotamba mitambo.

Ziva kuti handisi kutaurawo kuti tiise mauto pamabhokisi ezviyo ane nyanga dzadhiyabhorosi akaiswa mumisoro yavo, tichivapa mhosva yekukanganisa kwesangano rose ravakaberekerwa. Chokwadi, ndinovapa mhosva. Chokwadi, ndoda kupemberera vanoramba kupinda muchiuto nokuda kwehana. Asi pane kunyengera kunenge kwepasirese mutsika dzedu uko kunoti kana ukapomera mumwe munhu chimwe chinhu, unobvisa vamwe vese. Saka, kunyangwe zvisingaite chero pfungwa, vanhu vanodudzira kupomera musoja mhosva yekupinda muhondo sekusapa mhosva vatungamiri, nhengo dzeCongress, vanoparadzira, vanoita purofiti, nevamwe vese vakabatsira kuti hondo iyi iitike. Muchokwadi, mhosva isingaperi, uye munhu wese anowana, kusanganisira ini. Asi munyika yekufungidzira yatinogara, haugone kufamba uchipomera chero munhu nezvechinhu chakaitwa nevanhu vazhinji, kunze kwekunge wabvumidzwa ndima yetsanangudzo. Uye, kunze kwaizvozvo, ndaizotanga nevatungamiriri vese, nhengo dzeCongress, nezvimwewo, sematsotsi ehondo ndisati ndasvika chero chinzvimbo-uye-faira mune rondedzero yevanokwikwidza kutongerwa cereal box.

Zvakare, "mauto edu," haasi mauto edu, kwete pamwe chete. Vazhinji vedu tinovhota tichipokana, kukumbira kupokana, kuratidzira kupokana, kunyora vachipokana, uye kuronga vachipokana nekushandiswa uye nekuwedzera uye kuvepo kwemauto. Mumwe anoshuvira kuti dai zvisina basa kutaura, asi izvi hazviratidzi ruvengo rwakati kune vanhu vari varwi, ruzhinji rwavo rwunoti kudzikisira kwehupfumi ndicho chinhu chikuru mukubatana kwavo, uye vazhinji vavo vanotenda zvavari. vakataura nezvokuitira zvakanaka nzvimbo dzavanopinda. Zvakare kushora kwechiuto hakurevi imwe mhando yerutsigiro rwakamonyoroka rwechiuto cheimwe nyika kana boka. Fungidzira kusafarira nhabvu uye zvichizopomerwa kutsigira vamwe mwe timu yenhabvu. Hondo inopikisa ndiyo nzira imwe chete - zvinoreva kupikisa hondo, kwete nzira ye "timu" inopikiswa nemumwe munhu.

“Team” dimikira rinotyisa remauto. Mauto anogona kusanganisira kushanda kwechikwata kwakawanda, asi pave nezana ramakore ikozvino kubva pakaitika hondo yaisanganisira zvikwata zviviri zvinokwikwidza munhandare yehondo. MuHondo Yenyika II uye kubvira ipapo, hondo dzakarwiwa mumataundi avanhu, uye vazhinjisa vanyajambwa vanga vari vanhuwo zvavo vasina kunyoreswa muboka ripi neripi. Kana mapoka akaita seVeterans For Peace achitaura achipokana nekuramba achitora chikamu muhondo, nechikonzero chekuti kurwa ndiko kusingakodzerike, kuuraya kusingaite kwevarume, vakadzi, nevana, vanozviita nekuda kwekuda varwi uye vangangove varwi venguva yemberi. Ehe, mamwe maveteran mazhinji haagoverane chitendero ichocho, kana kuti haataure zvinonzwika kana pachena kana vachidaro. Zvichida zvisina hukama inyaya yekuti chikonzero chikuru chekufa kwemauto eUS anotumirwa muhondo dzichangobva kuitika uye dzazvino kuzviuraya. Ndechipi chirevo chakadzama chekuti chimwe chinhu chakakanganisika chingaitwa kupfuura icho? Chii chandaigona kutaura kuti ndisvike pachiri?

Heino rugwaro rwechikumbiro chekuda kuisa mauto pamabhokisi ezviyo:

“The Wheaties Bhokisi mufananidzo unofananidzira muAmerica. Inopemberera zvatinazvo, zvedu zvinopenya, uye neavo vanowana rukudzo rwepamusoro munhandare yemitambo. Haisi nguva yekukudza imwe seti yemagamba eAmerica? Mauto edu akashandira nyika yavo uye akapa zvese, anokodzera rukudzo rwakafanana nevatambi vedu vakuru. "

Kutaura zvazviri, pfungwa dzedu dzakajeka uye dzakanyanya kugadzira hadzina kukudzwa zvachose paGorosi. Kana varidzi vemoto nevakadzi vedu, vashandi vedu vekukurumidzira, vezvezvakatipoteredza, vadzidzisi vedu, vana vedu, vadetembi vedu, vamiriri vedu, varimi vedu, maartist edu, vatambi vedu nevatambi. Kwete. Vamhanyi chete. Kana iwe uchifunga kuti mauto anofanirwa kukudzwa, zviri pachena kuti hazvisi izvo, zvimwe chete sevamhanyi. Uye zvakadiniko nezveavo vedu vanobvumirana neMutungamiri Kennedy (“Hondo ichavapo kusvikira zuva riri kure iro munhu anoramba kupinda muchiuto anonakidzwa nemukurumbira mumwe chete nemukurumbira unoitwa nemurwi nhasi”) — Tinofanira kuwanawo magamba edu pamabhokisi ezviyo here?

“Fungidzira kudada kwenyika kuona agamuchire menduru yeCongressal of Honor pabhokisi reWheaties. General Mills, anodada mugadziri weWheaties, anogona kuita iyi tsika itsva. Pedyo nekuzvipira kwakaitwa nemagamba aya nemhuri dzavo, rukudzo rudiki. Asi mutsika yedu inotariswa nemukurumbira, inogona kuve tsika itsva isu tese tinogona kudada kugovera. "

Hachisi chokwadi kuti tose taizodada. Vamwe vedu vangazviona sefascistic. Chokwadi, taigona kungosarudza kusatenga zviyo izvozvo, nepo Anderson Cooper uye chero munhu upi zvake anozvidza vanoramba kupinda muchiuto nemhaka yehana vasingagoni kutenga chero bhokisi rezviyo rinokudza tsika iyoyo. Asi chikumbiro ichi hachisi kuda kumanikidza Wheaties kuti aremekedze varwi, vachingokurudzira chete. Zvakanaka, ndiri kungokurudzira kupokana nazvo.

"General Mills, tinokukumbirai kuti muwedzere servicemembers [sic] vakaremekedzwa nebasa ravo rakasiyana uye hugamba, kutenderera kwenyu kweavo vanozivikanwa paWheaties Box. Hatiiti zvakakwana kukudza avo vakashanda, kunyanya avo vanhu vakapa kuzvipira kwekupedzisira munhandare yehondo. Uye nepo mufananidzo uri pabhokisi rezviyo ungasaratidzika sewakawanda, chiito chinotaura zvakawanda pamusoro pezvatinokoshesa. Imhando yema gesture yatinofanira kuona ichiitika kakawanda. Tinovimba kuti General Mills vachatiratidza kuti varume nevakadzi ava vakakodzera kucherechedzwa pane yavo iconic brand. Ndokumbira usaine uye ugovane chikumbiro chekuudza General Mills kuti vaise magamba edu anoremekedzwa kubva kumauto pabhokisi ravo reWheaties. "

Mauto eUS anoshandisa mari yakawanda mumadhora emitero yeruzhinji achizvishambadza pamotokari dzemujaho uye mumitambo pamitambo yenhabvu, zvichingodaro. Aive maGorosi kutora pane iyi pfungwa uye purofiti kubva kwairi nekuita kuti mauto abhadhare, izvo zvingave zvakaipa zvakakwana. Kuita mahara kwaizoipa. Asi handifungi kuti mauto angazvibhadharira. Mauto anoshambadza mauto asina chiso, kwete musoja chaiye. Vazhinji veterans vakasiiwa nemauto, vanonyimwa hutano, vakasiiwa vasina pekugara, uye - zvakare - muzviitiko zvakawanda vakatongerwa kuzviuraya.

Mukati mehondo yeVietnam, vakagamuchira menduru dzerukudzo, vakavakanda nehasha, vachiramba izvo zvavakanga vari chikamu chazvo. Chero gamba chairo rehondo rinogona kuita izvozvo. Uye zvino Wheaties yaizovepi?

Pane imwe nguva mumakore achangopfuura mauto akaedza kukudza mumwe murwi wenyama-neropa, uye panguva imwe cheteyo kubatanidza mufananidzo waro newavatambi. Murwi wacho ainzi Pat Tillman. Akange ari shasha yenhabvu uye akasiya kondirakiti yenhabvu yemamiriyoni emadhora kuti apinde muchiuto uye aite basa rake rekuda nyika kudzivirira nyika kubva kumagandanga akaipa. Akanga ari mauto chaiwo ane mukurumbira muuto reUnited States, uye muongorori weterevhizheni Ann Coulter akamudaidza "chiAmerican chepakutanga - akanaka, akachena, uye ari murume semurume wekuAmerica chete anogona kuva."

Kunze kwokuti akasvika pakusatenda nyaya dzakanga dzamutungamirira kuti anyore, uye Ann Coulter akarega kumurumbidza. Musi waSeptember 25, 2005, the San Francisco Chronicle akataura kuti Tillman akange ave kushoropodza hondo yeIraq uye akange aronga musangano nemutsoropodzi wehondo ane mukurumbira Noam Chomsky kuti uitike paakadzoka kubva kuAfghanistan, ruzivo rwese rwaTillman.'amai vaChomsky vakazosimbisa. Tillman akagona't ndinozvisimbisa nekuti akange afira kuAfghanistan muna 2004 kubva kumabara matatu kusvika pahuma panguva pfupi, mabara akapfurwa nemuAmerica.

White House nemauto vaiziva kuti Tillman afa neyakanzi moto wehushamwari, asi vakanyepera vatori venhau kuti.'ndakafira mukutsinhana kwakashata. Vakuru vemauto vepamusoro vaiziva chokwadi uye vakabvumidza kupa Tillman Silver Star, Purple Heart, uye kukwidziridzwa mushure mekufa, zvese zvichibva pakufa kwake achirwisa muvengi. Vangadai pasina mubvunzo vakabvumirawo mufananidzo wake webhokisi reWheaties.

Uye ipapo iyo Wheaties yekutenda-murwi mushandirapamwe waivepi apo chokwadi nezverufu rwaTillman uye chokwadi nezvemaonero aTillman chakabuda? Ini ndinoti: Zviyo, usazviise pangozi. Pentagon haina kuzviisa panjodzi kubva Tillman. Vakuru vemauto vayo (McChrystal, Petraeus) vanokwezva zvinopenya uye vanozvinyadzisa ivo pachavo. Hapana mauto-uye-faira anoiswa pamberi se "icons." Dzinongoshandiswa kupembedza mari yakawanda “yemauto” inoenda kune vanowana purofiti yezvombo kwete kune rimwe boka rimwe chete.

Pfungwa yeropa haienderane nezviyo zvemangwanani, Wheaties, uye kunyangwe pfungwa yekuti zano iri rakabva kune imwe nzvimbo munyika ino rakakwana kuti ndiite kakusvotwa.

* Kutenda kuna D Nunns nekudaidza chinhu cheWheaties kwandiri.